Agriculture research and development lack tools and method to communicate for impact

Date published on source: 
Tuesday, May 12, 2020
Mzansi Agriculture Talk

The outbreak of Foot and Mouth Diseases (FMD) and novel coronavirus disease (COVID-19) seriously played questions into the nature of using indigenous languages to proactively communicate to smallholder farmers.

An average smallholder farmer in South Africa is over 55 years old with limited education level. Also, co-creation of innovations and co-ownership implemented on the ground interventions requires active participation by the beneficiaries; and this active participation requires two-way communication (i.e. feedback loop).