How to Deliver Social Behaviour Change Communication for Nutrition

The ATONU project had a deliberate focus on society’s most vulnerable in terms of nutrition, being women of child-bearing age and young children, where the high nutritional demands of pregnancy, development and early childhood must largely be met through own farm food production. The project promoted behaviour change not only amongst the primary targets, but whole communities, including the men. The targeted behaviours included the need to improve dietary diversity; infant and child feeding; hygiene and sanitation practices; participation of women in decision making on resources use; and patriarchy-driven issues.